A WhatsApp message gets read. That's both the opportunity and the responsibility — every campaign here assumes an opted-in list and something genuinely useful to say.
Five Formats Worth Testing
- Abandoned-cart nudges sent within the hour, not the next day
- Order and shipping updates that double as a soft upsell
- A weekly "back in stock" alert for a specific product line
- Post-purchase check-ins that ask for feedback, not just a review
- Seasonal one-off promotions sent to a segmented, engaged list only
The One Rule That Matters Most
Every one of these works because the list opted in and the message earns the interruption. The fastest way to lose a WhatsApp number is to treat it like a cold email list.