A WhatsApp conversation that never makes it into your CRM is a lead your sales team doesn't know exists. Webhooks are the connective tissue: every inbound message and status change can push straight into the CRM record it belongs to.
A Typical Sync Flow
- Inbound message webhook fires
- Match the sender's number to an existing CRM contact, or create one
- Append the message to that contact's activity timeline
- Trigger any CRM automation tied to "new message received"